2020

Memoir of a Brand Manager #18

June 19, 2020

2 Comments

The power of #brandequity In 2000, #Bournvita underwent a transformation in its marketing mix. Before then, Brand equity ratings placed it lower than #Milo ...

Corporate Rebranding: The Nitro 121 Case study

by admin

February 19, 2020

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One question that I have been asked several times since the rebranding of 141worldwide to Nitro 121 slightly over a year ago has been ‘why’? ...

Memoir of a Brand Manager 17

by admin

February 18, 2020

8 Comments

Richoco Launch Execution in Nigeria: The Power of Market Intelligence, Insight and Innovation The year was 1997. Nigeria was under the draconian rule ...