branding in Nigeria

Lampe Omoyele is a widely respected leader and mentor in the marketing and advertising industry of sub-Saharan Africa.

He is currently Managing Director at Nitro 121, one of West Africa’s leading marketing communication and brand management companies, and Partner, Lucent Consulting Company.

He has previously been Managing Director, Nielsen West Africa; Marketing Director, Cadbury East and Central Africa; Africa Marketing Director (Family Nutrition), GlaxoSmithKline Consumer Healthcare; Marketing Director, Airtel Nigeria; and Marketing Director at PZ Cussons.

Lampe holds B.Sc. and M.Sc. degrees in Biochemistry, and is an Alumnus of the Lagos Business School. He is a Fellow, National Institute of Marketing in Nigeria (NIMN); Trustee of the Advertisers Association of Nigeria (ADVAN); and Associate member, Advertising Practitioners Council of Nigeria (APCON).

He is a recipient of several awards including the Marketing Society of Kenya’s Warrior Award for significant contribution to the development of marketing in Kenya in 2008; Chartered Marketer (UK) status in 2009; and NIMN’s Achievers award (2011).

In 2018, he was listed amongst the ‘50 most influential marketing communication practitioners in Nigeria by Brand Campaign magazine, and ‘100 most influential global marketing leaders’ by the World Marketing Congress.

Lampe serves on the board of several companies and not-for-profit organizations, and is an adjunct faculty member of the Orange Academy and Pan-Atlantic University, Lagos, Nigeria where he teaches marketing strategy. He is also a council member of the Gerson Lehrman Group (GLG), a leading global expert network that provides independent consulting services to business professionals worldwide.

Although armed with an arsenal of academic Science degrees, his innate abilities lie in the creative arts. He is a singer, compere, creative writer, and sought-after speaker.

Some of his published works include ‘Love chords and discords’, an anthology of poems written over a ten-year period and Marketing in Africa East and West Africa: Paradigms, Parallels and Perspectives.