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Memoir of a Brand Manager #18

June 19, 2020

2 Comments

The power of #brandequity In 2000, #Bournvita underwent a transformation in its marketing mix. Before then, Brand equity ratings placed it lower than #Milo ...

Corporate Rebranding: The Nitro 121 Case study

by admin

February 19, 2020

6 Comments

One question that I have been asked several times since the rebranding of 141worldwide to Nitro 121 slightly over a year ago has been ‘why’? ...

Memoir of a Brand Manager 17

by admin

February 18, 2020

8 Comments

Richoco Launch Execution in Nigeria: The Power of Market Intelligence, Insight and Innovation The year was 1997. Nigeria was under the draconian rule ...

Principles of Communication

by admin

November 29, 2019

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Principles of Communication

Lampe Omoyele Named 2020 FCLA Dean

by admin

November 25, 2019

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2020 FCLA Dean Please click this link to read

Six (6) Critical Areas Nigerian Businesses must understand to Engage Data for Growth. (Part B)

by admin

October 13, 2019

2 Comments

“The core purpose of research and smart use of data (Intelligence) is not to tell us what we already know, reveal surface level information or validate ...

Six (6) Critical Areas Nigerian Businesses must understand to Engage Data for Growth. (Part A)

by admin

September 27, 2019

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“The core purpose of research and smart use of data (Intelligence) is not to tell us what we already know, reveal surface level information or validate ...

Why Nigerian Businesses must take Data Seriously

by admin

September 17, 2019

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“Intelligence (The right and smart engagement with Data) seats at the center of true and sustainable organizational growth and the development of human capital for 21st century ...

Digital Disruption & The Future of Marketing

by admin

September 12, 2019

2 Comments

Digital disruption and the future of marketing and communication has been a trending topic in recent years. Technology has imposed evolution and in some instances, ...

Living is like a ride in a ‘molue’: Kaleidoscopic. Oxymoronic. Dangerous and exciting; Laughter and tearing; Loving and fighting; Chasing dreams and fantasies, A journey from somewhere To somewhere, Sojourning with strangers and ...

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Memoir of a Brand Manager #18

Corporate Rebranding: The Nitro 121 Case study

Memoir of a Brand Manager 17

Principles of Communication

Lampe Omoyele Named 2020 FCLA Dean

Six (6) Critical Areas Nigerian Businesses must understand to Engage Data for Growth. (Part B)

Six (6) Critical Areas Nigerian Businesses must understand to Engage Data for Growth. (Part A)

Why Nigerian Businesses must take Data Seriously

Digital Disruption & The Future of Marketing

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