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Corporate Rebranding: The Nitro 121 Case study

February 19, 2020

6 Comments

One question that I have been asked several times since the rebranding of 141worldwide to Nitro 121 slightly over a year ago has been ‘why’? ...

Six (6) Critical Areas Nigerian Businesses must understand to Engage Data for Growth. (Part B)

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October 13, 2019

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“The core purpose of research and smart use of data (Intelligence) is not to tell us what we already know, reveal surface level information or validate ...

Six (6) Critical Areas Nigerian Businesses must understand to Engage Data for Growth. (Part A)

by admin

September 27, 2019

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“The core purpose of research and smart use of data (Intelligence) is not to tell us what we already know, reveal surface level information or validate ...

Digital Disruption & The Future of Marketing

by admin

September 12, 2019

2 Comments

Digital disruption and the future of marketing and communication has been a trending topic in recent years. Technology has imposed evolution and in some instances, ...

Winning With Consumers in Economic Downturn

by admin

August 19, 2019

1 Comment

It is trite to say that we are going through economically challenging times in Nigeria. Inflation is high, consumer disposable income is lower with resultant weaker ...

HELLO AIDA!

by admin

July 18, 2019

2 Comments

Stop Press! ‘AIDA’ is not a female name! If the headline of this article got your attention, it has fulfilled the ‘A’ of ‘AIDA’, one of the founding ...

marketing-paradigms-parallels-perspectives

AFRICA, EAST AND WEST: PARADIGMS, PARALLELS AND PERSPECTIVES

by admin

July 18, 2019

2 Comments

Cadbury Nigeria 2005 Award for Excellence Lecture (excerpts) by Lampe Omoyele, Marketing Director, Cadbury East and Central Africa. Global World, Local Realities One year has passed by since ...

Winning: What does change have to do with it

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July 18, 2019

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The Need for Change First, let me confess that the inspiration for the title of this article is Tina Turner’s 1984 hit single, ‘What’s love ...

Marketing : Mixing or Missing in The Boardroom ?

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July 16, 2019

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The Advertisers Association of Nigeria (ADVAN) held a Chief Marketing and Communications Officers' Forum last Thursday, 7th June 2018 with topic, 'The CMCO as ...

Opportunities & Strategic Options For The Industrial Sector In A Depressed Economy

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July 1, 2019

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EXTRACTS FROM KEY NOTE SPEECH AT INSTITUTE OF STRATEGIC MANAGEMENT , NIGERIA(ISMN) 13TH ANNUAL CONFERENCE, 6TH JULY 2017 The Nigerian economy slipped from highly favourable ...

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Category: Marketing

Corporate Rebranding: The Nitro 121 Case study

Six (6) Critical Areas Nigerian Businesses must understand to Engage Data for Growth. (Part B)

Six (6) Critical Areas Nigerian Businesses must understand to Engage Data for Growth. (Part A)

Digital Disruption & The Future of Marketing

Winning With Consumers in Economic Downturn

HELLO AIDA!

AFRICA, EAST AND WEST: PARADIGMS, PARALLELS AND PERSPECTIVES

Winning: What does change have to do with it

Marketing : Mixing or Missing in The Boardroom ?

Opportunities & Strategic Options For The Industrial Sector In A Depressed Economy

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