The power of #brandequity
In 2000, #Bournvita underwent a transformation in its marketing mix.
Before then, Brand equity ratings placed it lower than #Milo ...
Richoco Launch Execution in Nigeria: The Power of Market Intelligence, Insight and Innovation
The year was 1997.
Nigeria was under the draconian rule ...
Memories of the 90’s and early 2000’s Cadbury Nigeria: An Oasis of Excellence
Sometime 1989. Arts Theatre. The University of Lagos, Akoka.
My mind flashed ...
October 5 is World Teachers Day, a day
set aside by UNESCO to celebrate teachers.
Before 2002, World Teachers Day was
unknown and uncelebrated in Nigeria.
That changed ...
Joy-Ride : Career Lessons
My career in marketing started 29 years ago in July 1990 when I joined Cadbury Nigeria as a Management Trainee.
Photo below ...
Marketer's Nite, Nairobi
Working in East
Africa, based in Nairobi, Kenya for 4 years was a delightful, personal growth
experience across several dimensions.
One highlight was
being keynote speaker ...
In memoir #1, I shared about joining Cadbury
Nigeria as a Management Trainee (MT) in 1990. Nine of us started as trainees in
the sales/marketing function. ...
In #memoir6, I shared that I studied Biochemistry
before embarking on a career in Marketing. Full disclosure, before then, I was
in Medical school for three ...