Memoir of a Brand Manager (Part 8)
Building on from #memoir7,
after 6 months,
I finally got approval for Bournvita to sponsor Dr. Larry
Izamoje‘s Brilla Sports weekly Saturday a.m radio program, which ...
Memoir of a Brand Manager (Part 7)
EXCERPTS FROM
Dr. Larry Izamoje AUTOBIOGRAPHY, ‘SCORING LIFE’S GOALS’: THE BIRTH & GROWTH OF BRILLA FM, AFRICA’S
FIRST SPORTS RADIO STATION: RIDING WITH CADBURY, THE PARTNERSHIP ...
Memoir of a Brand Manager (Part 6)
So, I have B.Sc and M.Sc degrees in Biochemistry and became a Brand Manager.
My academic science background has been useful managing brands.
The most memorable ...
Memoir of a Brand Manager (Part 5)
Memories of the Bournvita
Magic Flight which I was privileged to manage for several years as Cadbury's
Bournvita Brand manager.
The first edition in 1998 took ...
Memoir of a Brand Manager (Part 4)
In this photo are two of the greatest influences on my
marketing career.
Vinita Bali, on the left, was Sales & Marketing Director at Cadbury Nigeria ...
Memoirs of a Brand Manager (Part 3)
IMMERSING IN THE BRAND
And so my immersion into
the world of Bournvita began.
My learning
process was hastened as I had to prepare for a major brainstorming ...
Memoir of a Brand Manager (Part 2)
HIT THE GROUND RUNNING WITH VITALITY
One lesson I learnt early
in my marketing career was to get into grip very quickly with any new ...
Memoir of a Brand Manager (Part 1)
Monday afternoon 23rd March 1992. I sat working on my desk in the open office of the sales and marketing floor at Cadbury Nigeria ...
